Digital audit

Service starts on the phone

DataReportal (Digital 2026) estimates that Armenia has 2.36 million internet users, 80% of the population. For many guests, a restaurant or hotel first appears on a screen, not at the door: a map listing, photos, a couple of recent reviews, a menu with prices. If the listing shows old opening hours and the website menu is last year's, disappointment sets in before the guest sits down.

A digital audit sees you through the eyes of someone looking for dinner tonight or a place to stay at the weekend. The mystery guest acts as an ordinary user: searches, compares, reads, tries to book.

What we check

• Maps. Whether the venue comes up by name and typical searches; whether the address, pin, entrance, hours and phone are right; whether photos are recent and match what the guest will find.
• Reviews. How many there are and how recent, what people mention most, whether complaints recur.
• Replies to reviews. Whether the venue replies, how fast, to the point or with a stock phrase, whether it offers an unhappy guest a solution, whether it argues in public.
• Website and online menu. Whether the site works on a phone, the menu is current, dish weights and final prices are shown, whether there is a menu in Armenian and in your guests' languages.
• Booking buttons. Whether the button works on the website, the listing and social media, where it leads, whether a reply and confirmation arrive.
• Delivery platforms. If you deliver: whether menus, prices and photos match the dining room, whether delivery time is shown and realistic.
• Consistency. Whether hours, phone, address, prices and dish names are the same on the map, website, social media and delivery platform.

Prices and menus: what we look at

Armenia's Law on Trade and Services (Art. 12(3)) requires catering outlets to have a consumer menu showing weight and final price. The Law on Protection of Consumers' Rights covers prices including taxes and additional costs (Art. 10.1) and information on name, location and opening hours (Art. 10(1)).

We do not give legal opinions or assess compliance. The report notes what the guest sees: whether the online menu shows weight and final price, whether the website price matches the price on the premises, whether hours are the same across channels. What matters legally is worth discussing with your lawyer.

Evidence

Every finding is backed by something you can open and see. We give the date and time each channel was checked and take screenshots of public pages: listings, menus, reviews, booking pages. If the mystery guest sent a request via a booking button, the times sent and answered are logged. A methodologist checks the report; any item can be challenged.

How it works

1. A 30-40 minute briefing: where guests look for you, which channels matter most, whether you deliver.
2. A check of all channels against the checklist, with dates and screenshots.
3. A report within 72 hours: scores, mismatches between channels, fixes in order of priority.
4. A repeat audit after an agreed period shows what has been fixed.

A digital audit pairs well with mystery calls: the audit shows whether the guest found you and knew where to write, the call shows what happened next. If all is well online, the next step is a mystery guest visit to compare the promise on screen with reality on the premises.

What you receive

• A score for each channel: maps, reviews, website and menu, booking, delivery.
• A list of mismatches: which details differ in which channel and where to update them.
• A review of your replies to reviews, with examples of good and poor wording.
• Fixes in order of priority: what the guest will notice first.

The sample report shows the layout. The report is in Russian, or in English on request.

Frequently asked questions